Basso is tackling a growing problem in the bike industry: attracting a new generation of talent. With rising costs, stock issues, and geopolitical disruptions, brands are struggling to find skilled workers. Basso's solution? The Stravarda Foundation, a collaboration with Selle Royal Group and Stardue Group. The foundation aims to promote active, sustainable living and create pathways into cycling-related work, addressing the industry's talent shortage. But here's where it gets controversial: Basso's commitment to manufacturing in Europe. While some may question the appeal of local production, Basso believes it's essential for their brand's strategy. With a focus on product and local manufacturing, Basso is determined to create a sustainable future for the cycling industry.
