The excitement for Timothée Chalamet's new film, Marty Supreme, was palpable as fans flocked to his pop-up store in London. But the frenzy that ensued was anything but calm. As the doors opened, a surge of eager customers overwhelmed the security, leading to a chaotic scene. Footage captured the moment when groups of men in tracksuits pushed past guards, their eyes set on the limited-edition merchandise. The situation quickly escalated, with security staff struggling to maintain control. The pop-up store, located at 1 Kemble Street near Holborn station, was one of several temporary locations in London, Los Angeles, and New York, all set to launch before the film's release. Some fans had waited for up to 17 hours to get their hands on the exclusive items. However, not all were genuine fans. Commenters suggested that many in line were simply trying to secure the limited-edition items for resale. One person on X even proposed a password system, like naming a song from the Wonka soundtrack, to manage the crowd. Another suggested organizing events with quizzes to keep everyone in line
